Make oral hygiene a treat, not a chore, with this delicious berry flavoured kid’s toothpaste, recommended for ages 0-3 yrs.
- Berry-flavoured brushing fun; recommended for ages 0-3 yrs
- Contains xylitol, which research shows kills cavity-causing bacteria
- Designed for children of all ages; suitable for toddlers and babies
- Safe to swallow
- No animals were harmed to make this product
- Made with certified organic ingredients
- Phytotrade Africa accredited partner
- Pure Beginnings are serious about changing the way we live on this planet. They have created a range of organic products that are innovative and as pure as they come.
- Endorsed by the Vegan Society
- Apply a small amount to your child’s toothbrush.
- Brush in the morning and night, after meal times.
- If possible spit and rinse; safe if accidentally swallowed.
Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate**, adansonia digitata (baobab) fruit extract*, rosmarinus officinalis (rosemary) distillate*, eupatorium rebaudianum bertoni (stevia) leaf extract, pelargonium graveolens (rose geranium) distillate*, potassium sorbate, maltodextrin, guar gum, lavandula angustifolia (lavender) distillate*, raspberry flavour
*Ingredients from organic farming
99% of the total ingredients are from natural origin
**Please Note: Sodium Lauroyl Sarcosinate is one of the ingredients that we’re watching closely. This is what we know about it – to use it or not to use is your call.
Sodium Lauroyl Sarcosinate is approved by ECOCERT, and is also approved in the new COSMOS organic standard.
The ingredient is sulphate-free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating.
The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer.
Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org).
Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating or sensitizing, although it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with.
It has an EWG rating – the rating is 3/10, primarily due to data gaps.